Privacy Policy

Privacy Policy – dated 12th November 2024.


Our contact details

For the purpose of UK data protection laws, the controller of your personal information, when you use our Website and/or Services is Car-Ma Ltd.Company Number 15597887) , Address: Unit 8, Albion Gateway, Milan Road, Burton on Trent, Staffordshire, UK, DE13 0FY, Email: info@car-ma.co.uk Telephone:01283


Our services let you track the value of your vehicle and to sell your vehicle to dealers who bid to give you their best price. We offer these Services through this website www.car-ma.co.uk, and/or our iOS or Android application (together referred to as the “Website”).

In order to provide these Services, we require certain information about you and your vehicle. This privacy policy details the types of personal information we collect and process about you, what we use them for, how we use them, who we share them with and why. Please read this policy carefully, if you have any questions please do contact us. If you disagree with any of the ways in which we might use your personal data in this privacy policy, you should not use our Services. 


Personal data we process about you

When you use Services, we will collect certain information about you, to enable ourselves and our Car Buying Partners and/or any third party transport providers to collect and inspect your car;  typically:

  • basic contact information (name, email address, postcode, telephone number) which you provide to us;
  • your account details which populate your account profile;
  • photographs or scans of documents relating to the ownership and history of your car;
  • records of how you use our Services and/or your account;
  • information we obtain from public sources (such as the DVLA);
  • information we receive from third parties (e.g.business partners, service providers, advertising networks, analytics providers, automotive data providers, search information providers or social networks);
  • records of communications you have with us (e.g., emails, texts);
  • other information you provide to us voluntarily which may come from a survey;
  • technical information about your device and website usage, including cookies (see our Cookies policy)


How we use your personal information

We use personal information about you for various purposes connected with our Services, including:

  • sharing your information, including your approximate location, with:
  1. our network of preferred car buying partners engaging through our auction platform
  2. our preferred partners who provide car valuation and buying services outside of our auction platform which willprovide you with valuations and to connect you with them, and to create and manage your account with us;
  • to facilitate the collection and delivery of your vehicle to the purchasing Car Buying Partner (where they have asked us to do so); 
  • to provide you with up-to-date valuations of your car; 
  • to communicate with you so you can use our Services and support you with our customer service;
  • for Car-Ma to be able to conduct the necessary administration to run its business ;
  • to share information with our suppliers and other third parties in order to provide you with the Services which you have requested of us;

to develop and improve our business, including understanding you better through the use of data analytics;

to enable us to provide you with advertising and marketing that will enhance your experienced to you through the use of data analytics and profiling.


Under the UK General Data Protection Regulation (UKGDPR), we must have a legal basis to use your personal information. The lawful bases we rely on for processing this information are:


Your consent. You are able to remove your consent at any time. You can do this by contacting us on info@car-ma.co.uk

We have a contractual obligation.

We have a legal obligation.

We have a legitimate interest


Who do we share your information with, and for what purposes?

We may share your personal information with:

  • our car buying partners, service providers, such as our vehicle transport providers and their drivers, data storage providers, payments providers (Stripe), data analytics and technical support providers, content and any other support providers;
  • law enforcement agencies or authorities where we believe this is necessary to prevent, detect, or enforce a crime.


Third-party links

The Website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy policies. When you leave our Website, we encourage you to read the privacy policy of the websites that you visit.


How we store your personal information

Your information is securely stored on our servers.





Your rights

You may have some or all of the following rights in respect of the information about you that we process:


Your right of access - You have the right to ask us for copies of your personal information.

Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.

Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.

Your right to restriction of processing—In certain circumstances, you have the right to ask us to restrict the processing of your personal information.

Your right to object to processing - You have the right to object to the processing of your personal information in certain circumstances.

Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation or to you in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.


You are able to exercise these rights by contacting us; see our contact details below


How to complain


If you have any concerns about our use of your personal information, you can make a complaint to us at info@car-ma.co.uk

You can also complain to the ICO if you are unhappy with how we have used your data.

The ICO’s address:

Information Commissioner’s Office

Wycliffe House

Water Lane

Wilmslow

Cheshire

SK9 5AF


Helpline number: 0303 123 1113

ICO website: https://www.ico.org.uk